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Google says " To ensure a safe, trustworthy ad experience for our users, Google now requires advertisers to complete an advertiser verification program "

“[Advertiser verification] will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.”

What they will verify?

How Google uses the information

Google will use the information you provide to:

• Verify your identity and/or your business operations
• Show a disclosure including your name, or the name of the business you represent, and location, linked from any ads you run

As Google expands its transparency efforts, we will make information about your Google Ads accounts and ad campaigns publicly available including:

• Advertiser name change history
• Ad creatives
• Dates and locations ads served
• Ads removed or accounts suspended for legal or policy reasons
• Business contact information

They also say: "

• If you intend to run election ads, in certain countries you must also complete election ads verification.

One of their policies:

"If you are given a deadline to complete the verification

Advertisers will have 30 days from the day they received the notification to initiate the verification and another 30 days to successfully complete it. Failure to complete or meet the verification requirements within the specified time period will result in the advertiser’s account being paused "

Business Affiliation: Is all good for advertisers because it is optional at this stage

Policy -

" Upon successful verification of your organization, you may have the option to verify your affiliation with the verified organization. You will need to provide and verify your organizational email to establish your affiliation with the verified organization.

This is an optional step and there will be no adverse consequences for failing to complete this verification process."

What does this mean for freelancers in particular agencies?

"this verification may be requested for your organization and/or your client’s organization (if you work for an agency). Google will verify your identity and generate a disclosure on any ads you run, displaying your name and location. Find out more about transparency and ad disclosures"

adstransparency.google.com

On the Google search results, advertisers can view your advertiser verification information by clicking on the 3 dots icon near the search result

THE Badge of honor

After you complete verification your ad will have a BLUE BADGE beside your ad

Understanding Trust Flow in SEO

In the world of search engine optimization (SEO), building a strong online presence requires more than just the right keywords or optimized content. One crucial metric that has gained significant attention is Trust Flow. Developed by Majestic, Trust Flow measures the quality of links pointing to a website, assessing its trustworthiness based on the quality and relevance of those links. This article will explore what Trust Flow is, how it impacts SEO, and strategies for improving it. 

What is Trust Flow?

Trust Flow is a proprietary metric that ranges from 0 to 100, with higher scores indicating greater trustworthiness. It’s based on a scale that considers the trustworthiness of websites that link to your site. The underlying premise is simple: not all backlinks are created equal. A link from a high-quality, authoritative site (like a government or educational institution) contributes more to your Trust Flow than a link from a low-quality or spammy site.

To calculate Trust Flow, Majestic uses a model that evaluates the trustworthiness of all sites on the internet and applies that assessment to the backlinks of a particular website. Essentially, it’s about the quality of your site's backlink profile rather than just the quantity of links.

Why Trust Flow Matters in SEO

1. Search Engine Rankings: Google and other search engines prioritize websites that have a trustworthy reputation. A high Trust Flow score can improve your rankings in search results, as it signals to search engines that your site is a reliable source of information.
2. Link Quality over Quantity: In the past, SEO strategies often focused on acquiring as many backlinks as possible. However, the focus has shifted towards the quality of those links. A site with fewer but higher-quality links will generally perform better in search rankings than a site with numerous low-quality links.
3. Competitive Analysis: Understanding Trust Flow allows businesses to assess their competition. By examining the Trust Flow scores of competitor websites, you can identify where they get their high-quality backlinks and strategize accordingly.
4. Enhanced Reputation: A high Trust Flow score not only improves search rankings but also enhances your brand’s credibility. Users are more likely to trust and engage with a website that is recognized as a reputable source of information.

Factors Influencing Trust Flow

1. Backlink Quality: As mentioned, the quality of backlinks plays a significant role in determining Trust Flow. High-quality links from reputable sources can significantly boost your Trust Flow score.
2. Diversity of Backlinks: A diverse backlink profile—encompassing links from different domains and industries—can positively influence Trust Flow. This indicates that your content is being recognized and cited by a variety of sources.
3. Link Velocity: The speed at which you acquire backlinks can also impact your Trust Flow. A sudden spike in backlinks might raise red flags and indicate manipulative practices, potentially harming your Trust Flow score. Instead, aim for a natural, consistent growth of backlinks over time.
4. Anchor Text Relevance: The text used in backlinks (anchor text) can affect Trust Flow. Relevant and descriptive anchor text helps search engines understand the context of the links and can contribute to a higher Trust Flow score.

Strategies to Improve Trust Flow

1. Create High-Quality Content: Producing valuable, informative, and engaging content is fundamental. Quality content naturally attracts backlinks from reputable sources. Consider creating in-depth guides, original research, or case studies that others in your industry will find useful.
2. Engage in Outreach: Building relationships with influencers, bloggers, and other industry professionals can help you secure high-quality backlinks. Personalized outreach efforts can lead to guest posting opportunities or collaborations, which can significantly enhance your Trust Flow.
3. Monitor Your Backlink Profile: Regularly check your backlink profile using tools like Majestic or Ahrefs. Identify low-quality or spammy links and disavow them if necessary. A clean backlink profile helps maintain a strong Trust Flow.
4. Leverage Social Media: Share your content on social media platforms to increase visibility. Engaging with your audience can lead to more shares, mentions, and ultimately, backlinks from other websites.
5. Participate in Online Communities: Engage in forums, discussion boards, and other online communities related to your niche. Providing value and insights can attract attention and links to your site.
6. Collaborate with Influencers: Partnering with influencers or authoritative figures in your industry can enhance your credibility and provide access to their audience, increasing your chances of acquiring high-quality backlinks.

Conclusion

Trust Flow is a vital component of modern SEO, reflecting the quality and trustworthiness of a website’s backlink profile. By understanding and improving your Trust Flow, you can enhance your site’s credibility, improve search engine rankings, and build a stronger online presence. Focus on creating high-quality content, engaging in strategic outreach, and maintaining a clean backlink profile to harness the full potential of Trust Flow in your SEO strategy. In an era where quality is paramount, Trust Flow serves as a guiding metric for achieving long-term success in the competitive digital landscape.